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Nationwide Title Clearing Blog
Thought Leadership: Keys to Winning in both Quantity and Quality in Your Marketing
Posted by Santa Sorrentino on Thu, Aug 01,2019 @ 09:08 AM
Tags: NTC, Marketing, ceo, Thought Leadership, Public Relations
Thought Leadership: PR and Marketing Magic
Posted by Santa Sorrentino on Tue, Jul 02,2019 @ 09:07 AM
Most executives know that you must spend on marketing to generate sales. Nevertheless, marketing is just one form of customer-facing communication. In my experience, public relations can be equally as important for generating sales. Since it is often the entry point for new prospects, your PR should be designed to bring brand awareness to your company’s expertise, credibility, and values before they even see your marketing.
Read MoreTags: NTC, Marketing, ceo, Thought Leadership, Public Relations
Thought Leadership: The Underestimated Tools that Fuel Sales
Posted by Santa Sorrentino on Tue, Jun 25,2019 @ 09:06 AM
Great company management works to consistently ensure growth, and as the CEO, it is my passion to lead my team in a way that allows them to grow our company. My tools are corporate culture, vision, motivation, excellent training departments and, high-level public relations.
Read MoreTags: NTC, Sales, ceo, Thought Leadership, Tools for Success
Thought Leadership: The Importance of Strategic Partners
Posted by Santa Sorrentino on Thu, May 02,2019 @ 10:05 AM
Tags: NTC, ceo, Thought Leadership, Strategic Partners
Thought Leadership: How We Make a Difference
Posted by Santa Sorrentino on Tue, Apr 23,2019 @ 10:04 AM
It’s been said that companies are either growing or they are dying. I understand the pursuit of growth and the good it can bring to both the company and those it serves, but there are more important things than growth for its own sake.
Read MoreTags: ceo, Thought Leadership
Thought Leadership: Putting the Long Term First
Posted by Santa Sorrentino on Tue, Apr 02,2019 @ 10:04 AM
John Hillman, CEO Nationwide Title Clearing, Inc.
As the CEO of a service provider to the US mortgage lending industry, I’m always asking myself how my team can do a better job of delivering our offerings to our lending and servicing partners. In the process of answering this question, I have come to realize that the relationship with the customer in a service business doesn’t start with the sale. It starts long before that.
Tags: Thought Leadership